Vista Outdoors Plans to Dump Savage and Stevens Firearms Brands
Vista Outdoors announced Tuesday that it is shifting its focus back on ammunition and shooting accessories and is exploring options for exiting its firearms brands. The Savage and Stevens firearms brands are not the only brands Vista plans to exit. It also will explore the sale of several brands including Bell helmets, Giro snow goggles, Blackburn handlebar tape, and Kimmy Styks paddle boards.
The company aims to refocus back to its core portfolio after a rapid acquisition of brands that scaled it outside of its niche. There is also some discussion that the company has received some backlash after the fatal shooting of 17 people in Parkland, Fla. Due to its firearms brands that produce assault-style weapons.